| www.claesdevreese.com | Research - Public opinion |
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Part of my research involves the dynamic of public opinion. I was the Dutch national representative of the World Association of Public Opinion Research WAPOR (www.wapor.org) The WAPOR Code of Professional Ethics and Practices (http://www.unl.edu/wapor/ethics.html) lists information is essential for journalists whenever using a survey in a story. In abbreviated form they are: 1. who commissioned the survey 2. who conducted the survey 3. the purpose of the survey 4. the universe the survey covers 5. sampling method and procedures 6. non-response rate 7. sample size (number of cases) 8. weighting procedures (if used) 9. data collection method 10. when data collected 11. results 12. characteristics of interviewers and coders and their training 13. copy of questionnaire 14. results for sub-samples vs. whole sample 15. precision of findings and sampling error when applicable 16. standard, scientific use of technical terms In addition this information should be disclosed: Who Conducted the Survey Sample Design Sample Size Mode of Data Collection When Collected/Dates Question Wording |
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